Meet your designer

Hey, I'm Cat!

Liverpool based designer, shaping ideas into bold, thoughtful design. I’ve worked across agency and in-house teams, delivering creative for industries as varied as tech, fashion, automotive, and healthcare. What connects it all you ask? A focus on clarity, impact, and purposeful design.

From brand identities and editorial layouts to pitch decks and event materials, I bring ideas to life with a hands-on, strategic approach; exploring alternative formats, championing sustainable choices, and making sure every design decision earns its place.

While design is a huge part of my life, there’s more to me than just pixels and paper!

I’m a MASSIVE reader (Goodreads gets a lot of love), a travel enthusiast constantly planning my next adventure (country #31 is in the works), and a fan of big hikes - often with my small-legged sidekick, Ruby, my dinky dachshund.

I’m also always up for a thrill, currently eyeing the 132ft giant swing in Scotland!

Detail devotee
Culture sponge
Design-driven dreamer
Minimalist enthusiast

My Process

Process

Research

In-depth research to identify project visions, objectives and target audiences, establishing clear communication and timelines.

Research

In-depth research to identify project visions, objectives and target audiences, establishing clear communication and timelines.

Research

In-depth research to identify project visions, objectives and target audiences, establishing clear communication and timelines.

Visualise

Research-driven moodboards or concept mockups to establish a strong creative direction and visual tone.

Visualise

Research-driven moodboards or concept mockups to establish a strong creative direction and visual tone.

Visualise

Research-driven moodboards or concept mockups to establish a strong creative direction and visual tone.

Design & Review

Develop refined design solutions and collaborate with the team to review, gather feedback, and make necessary iterations.

Design & Review

Develop refined design solutions and collaborate with the team to review, gather feedback, and make necessary iterations.

Design & Review

Develop refined design solutions and collaborate with the team to review, gather feedback, and make necessary iterations.

Launch

Adapting approved design across various formats to ensure a cohesive, consistent style across all touchpoints, alongside post-launch analytics to optimize lasting success.

Launch

Adapting approved design across various formats to ensure a cohesive, consistent style across all touchpoints, alongside post-launch analytics to optimize lasting success.

Launch

Adapting approved design across various formats to ensure a cohesive, consistent style across all touchpoints, alongside post-launch analytics to optimize lasting success.

crafted with purpose

Hey, I'm Cat!

Detail devotee

Culture sponge

Design-driven dreamer

Minimalist enthusiast

My Process

Process

Research

Research

Research

Visualise

Visualise

Visualise

Design & Review

Design & Review

Design & Review

Launch

Launch

Launch

Designed with impact.

Designed
with impact.